From the 1500s to the late 1800's, undergarments of upper classes were dominated by the corset, which pushed the breasts upward and cinched the waist.
1874: Warner's® introduced the first health corset which exerted less pressure on the stomach
1894: Warner's® introduced the first rust proof corset.
In 1914, the first bra patent was awarded to a 19-year-old American socialite named Mary Phelps-Jacobs. She sold the patent a few years later for $1500 to the Warner Brothers Corset Company (now Warner's®), and the company has been involved in bra production ever since.
In 1921, Warner's created the "Corselette" (a combination of a girdle and bra), a major breakthrough in design and corset construction. It had shoulder straps to hold it up and hose supporters to hold it down.
In 1934, Warner's® introduced the first "falsies," called the 'Gay Deceivers.' They were pads created to give smaller breasted women a larger, fuller shape. Warner's® advertised these with the line "Maybe you're a bit too flat (north of the waistline, we mean!) well, here's a gadget that will fix you up so that you'll be a veritable Venus!
In 1935, Warner's® introduced the first bras for A, B, C and D cup sizes, called Alphabet Bras.
In the 1950's, bare shouldered, tight waisted dresses were in fashion, giving rise to the strapless bra as well as a resurgence of the corselette. Warner's® introduced The Merry Widow in 1951, launched to coordinate with the Lana Turner movie, of the same name. This hugely popular garment was a combination of an elasticized satin girdle and a wired bra that was designed to be worn beneath evening wear.
In 1959, Warner's® co-developed Lycra® with Dupont, which made bras lighter, more durable, more comfortable and more natural-looking. One of the most popular bras made with this new technology was the Warner's® Stretchbra (1963), which had shoulder straps made of knitted spandex in addition to the stretch in the cups.
1970s – Exercise fads made strong arms and legs the main attraction and the chest took a recessive position. Women showed off their newly toned figures in matching bra and panty sets.
In 1989, Warner's® realized that women not only LOVE to shop, they love to save even more. Warner's introduced the first Buy 2, Get 1 promotion at point of sale.
In 1999, Warner's® launched the Marilyn Monroe® by Warner's® collection.
The collection was launched with a black-and-white campaign that combined photos from some of Monroe's most famous films, like ''The Seven Year Itch'' and ''Let's Make Love.'' The intimate apparel was captured by famed photographer, Bert Stern, the last photographer to take pictures of Marilyn Monroe before her suicide in August 1962.
In 2010, Warner's® revolutionized the underwire bra with its This is Not a Bra® collection. The styles in this collection contain the innovative Satin Comfort® wire system that encases underwires in padding and covers them in satin for the ultimate comfort in an underwire bra.